Cookie Guidelines
BMWGROUP.com uses cookies – including third party cookies – to collect information about how visitors use our website. They help us give you the best possible experience, continually improve our site, and provide you offers that are tailored to your interests. By clicking the “ACCEPT” button you consent to the use of cookies. For further details about our use of cookies, or to change your preferences at any time, please click “More information”.
Annual Report 2018
menu
DE | EN
minimize IPA
pause
Hello! This Vision Vehicle is really fascinating. Can I tell you why?
Please do!
Maybe later.
Vision iNEXT > Ease vs. Boost overview
Next
Vision iNEXT > Ease vs. Boost specifics
Back
Activate your sound system, please
Level
04
highly-automated driving
Autonomous driving over longer distances
BMW
Vision
iNEXT
Olivier Pitrat,
Project Manager User Interface (UI)
Autonomous
»Our customers will be able to decide for themselves how they want to control their vehicle.«
Anyone riding in the BMW iNEXT in the future is sure to feel very much at home. Vehicle interiors will increasingly reflect our human need for warmth, comfort and relaxation. This effect can already be experienced in our Vision Vehicle, which opens up fascinating new dimensions of sheer driving pleasure.
The rear of the vehicle, with its jacquard fabrics, roomy seats and console made of fine wood, is more reminiscent of the lounge of a boutique hotel than the inside of a car.
My
Favorite
Space
vision-inext-blick-in-die-zukunft
Glimpse of the future: Mobility will become an emotional experience
Claudia Geidobler,
Head of Color and Trim BMW i
»The classic vehicle interior belongs to the past. The future is all about ,My favorite space’.«
inext-img1
Warm materials like fine woods and jacquard fabric characterise the interior
inext-img2
inext-img3
inext-img4
Intelligence is literally woven into the upholstery of the BMW Vision iNEXT
inext-img5
User Interface (UI) project manager Olivier Pitrat is developing the user-interface design for the BMW Vision iNEXT
inext-img6
inext-img7
inext-img8
inext-img9
ShyTech
vision-inext-smarte-materialien
Smart materials conceal intuitive operating function
vision-inext-intelligenz-eingewebt
Fabrics like jacquard don’t just look good – they feel good, too
The tasteful interior also contains many of the highly intelligent vehicle’s operating controls. For instance, as with a smartphone, music or calls can be controlled via voice recognition or with a tap on the console or seat. This is made possible by smart materials that transform surfaces in the Vision iNEXT into user interfaces.
Our technology is becoming increasingly intelligent and retreating more and more into the background – always available when needed, but without intruding, Olivier Pitrat, project manager, User Interface (UI).
The »Intelligent Beam«, which projects navigation information, videos – even your personal photo album – virtually anywhere in the car, is activated in a similarly intuitive manner. A vehicle like the BMW Vision iNEXT is clearly much more than just a method of transport – it is an exclusive favorite space that moves us in every sense of the word.
inext-img21
Packed with ground-breaking technologies, the BMW Vision iNEXT only needs two displays
inext-img22
inext-img23
Many additional functions can be activated through intelligent surfaces
inext-img24
inext-img25
Our
Future
vision-inext-unsere-zukunft
Harald Krüger,
Chairman of the Board of Management of BMW AG
»The iNEXT project provides us with building blocks for the future – which will benefit the entire company and all ist brands.«
The car and all its technologies will change more over the next decade than in the past 30 years. With the BMW Vision iNEXT, we are blazing the trail for a future that puts people at the heart of everything. We are combining automated mobility, electrification and services with sheer driving pleasure. Anyone who drives a BMW Group vehicle in the future will be able to decide whether to travel in relaxed ease mode or active boost mode, but one thing never changes – driving pleasure is guaranteed.
Our strategic innovation areas
All strategic dimensions – design, autonomous driving, connectivity, electrification and services – come together in the BMW Vision iNEXT.
D
Design
+
A
Autonomous
Driving
C
Connectivity
E
Electrification
S
Services
My Favorite Space
The five levels of autonomous driving
00
Hands on
the wheel
01
Hands on
the wheel
02
Hands and
eyes temporarily
off
Technological
quantum
leap
03
Hands off,
eyes off
Technological
Moonshot
04
Hands off,
mind off
05
Passenger