»Our customers will be able to decide for themselves how they want to control their vehicle.«
Anyone riding in the BMW iNEXT in the future is sure to feel very much at home. Vehicle interiors will increasingly reflect our human need for warmth, comfort and relaxation. This effect can already be experienced in our Vision Vehicle, which opens up fascinating new dimensions of sheer driving pleasure.
The rear of the vehicle, with its jacquard fabrics, roomy seats and console made of fine wood, is more reminiscent of the lounge of a boutique hotel than the inside of a car.
»The classic vehicle interior belongs to the past. The future is all about ,My favorite space’.«
The tasteful interior also contains many of the highly intelligent vehicle’s operating controls. For instance, as with a smartphone, music or calls can be controlled via voice recognition or with a tap on the console or seat. This is made possible by smart materials that transform surfaces in the Vision iNEXT into user interfaces.
Our technology is becoming increasingly intelligent and retreating more and more into the background – always available when needed, but without intruding, Olivier Pitrat, project manager, User Interface (UI).
The »Intelligent Beam«, which projects navigation information, videos – even your personal photo album – virtually anywhere in the car, is activated in a similarly intuitive manner. A vehicle like the BMW Vision iNEXT is clearly much more than just a method of transport – it is an exclusive favorite space that moves us in every sense of the word.
»The iNEXT project provides us with building blocks for the future – which will benefit the entire company and all ist brands.«
The car and all its technologies will change more over the next decade than in the past 30 years. With the BMW Vision iNEXT, we are blazing the trail for a future that puts people at the heart of everything. We are combining automated mobility, electrification and services with sheer driving pleasure. Anyone who drives a BMW Group vehicle in the future will be able to decide whether to travel in relaxed ease mode or active boost mode, but one thing never changes – driving pleasure is guaranteed.
All strategic dimensions – design, autonomous driving, connectivity, electrification and services – come together in the BMW Vision iNEXT.